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The Role of Nostalgia in Sports Marketing & Brand Storytelling

Megh Gupte

Mar 172 min read

6

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The Power of Rivalries – How Messi vs. Ronaldo Boosted Brand Engagement

Megh Gupte

Mar 173 min read

2

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A smartphone screen displaying in-app sports ads on a live-streaming and fantasy sports app, highlighting ad formats and engagement rates.

How to Maximize ROI from In-App Sports Advertising

Megh Gupte

Mar 173 min read

1

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A side-by-side comparison of IPL, ISL, and PKL sponsorship benefits, highlighting audience reach, engagement, and ROI for brands

IPL vs. ISL vs. PKL Sponsorships: Which Delivers the Best ROI for Brands?

Megh Gupte

Mar 173 min read

9

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The Power of Twitter & LinkedIn Sports Influencers in B2B Marketing

Megh Gupte

Mar 113 min read

1

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Eye-level view of a vibrant sports stadium filled with cheering fans

Uncovering the Untold Power of Athlete Endorsements: Why They Reign Supreme Over Traditional Ads!

Megh Gupte

Mar 114 min read

1

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An IPL cricket stadium with Vivo, OnePlus, and boAt branding, showcasing how consumer electronics brands use sponsorships to reach Indian audiences

Why Consumer Electronics Brands Invest in Cricket Sponsorships

Megh Gupte

Mar 112 min read

1

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A dynamic tech marketing scene featuring Apple Watch & Samsung Galaxy Buds, endorsed by athletes in Olympic, football, and fitness campaigns.

How Athlete Marketing Helps Apple & Samsung Dominate The Tech Industry

Sohil Srivastava

Mar 53 min read

2

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Why FIFA World Cup Marketing Campaigns Influence Global Trends

Sohil Srivastava

Mar 53 min read

3

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A digital comparison of YouTube vs. Instagram sports ads in India, highlighting video engagement, influencer-led marketing, and match-day promotions.

Best Practices For Running Sports Ads On YouTube & Instagram

Sohil Srivastava

Mar 53 min read

1

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A side-by-side visual of in-stadium branding vs. digital sponsorships in India, showcasing IPL billboards, OTT ads, and sports influencer activations.

The ROI of In-Stadium Branding vs. Digital Sponsorships in India

Megh Gupte

Mar 33 min read

2

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A visual representation of Usain Bolt’s collaboration with Puma, featuring signature footwear, Olympic branding, and athlete-driven marketing.

Case Study: How Puma Built a Brand Around Usain Bolt

Megh Gupte

Mar 33 min read

6

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How Esports Influencers Are Driving Sponsorship Success

Megh Gupte

Mar 33 min read

1

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A luxury sports sponsorship scene showcasing Rolex at Wimbledon, Louis Vuitton’s branding at an F1 race, and high-net-worth spectators at an exclusive sporting event.

Why Rolex & Louis Vuitton Invest Millions In Sports Partnerships

Sohil Srivastava

Feb 273 min read

5

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The Power of FOMO In Sports Marketing & How Brands Can Use It

The Power of FOMO In Sports Marketing & How Brands Can Use It

Sohil Srivastava

Feb 273 min read

1

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A Nike-inspired sports ad featuring an athlete in action, overlaid with an inspirational message, representing viral sports marketing storytelling.

The Secret Behind Nike’s Most Viral Athlete Ads of All Time

Sohil Srivastava

Feb 273 min read

4

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How Sports Sponsorships Can Increase Brand Trust & Credibility

Sohil Srivastava

Feb 262 min read

4

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How Sports Sponsorships Can Increase Brand Trust & Credibility

Sohil Srivastava

Feb 263 min read

2

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A professional athlete creating digital content through podcasting, video streaming, and social media engagement, representing the evolution of athletes as media brands.

How Athletes Are Becoming Their Own Media Brands

Sohil Srivastava

Feb 263 min read

1

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A sports podcast studio with a host analyzing a game, showing microphones, audience engagement, and digital broadcasting elements

How Sports Podcasts Are Becoming Marketing Powerhouses

Megh Gupte

Feb 253 min read

2

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How Mercedes & Red Bull Use F1 to Build Global Brand Loyalty

Megh Gupte

Feb 244 min read

7

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How IPL’s Marketing Playbook Can Teach Us About Consumer Engagement

How IPL’s Marketing Playbook Can Teach Us About Consumer Engagement

Megh Gupte

Feb 243 min read

1

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A digital representation of Dream11’s IPL sponsorship, showcasing athlete endorsements and fantasy sports engagement on a mobile app.

What Dream11 Did Right: India’s Biggest Sports Marketing Success

Megh Gupte

Feb 243 min read

2

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A smart TV streaming a live sports match with digital ads, alongside a mobile screen showing an influencer-led sports marketing campaign, representing the future of digital sports advertising.

Why More Brands Are Choosing Digital Ads Over TV Sports Commercials

Megh Gupte

Feb 244 min read

1

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An Indian regional sports team featuring sponsorship branding from a mid-sized company, with digital activations and an athlete-led campaign.

What Small & Mid-Sized Brands Can Learn From Big Sports Sponsors In India

Sohil Srivastava

Feb 213 min read

2

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The Science Behind Fan Loyalty In Athlete Marketing

The Science Behind Fan Loyalty In Athlete Marketing

Sohil Srivastava

Feb 213 min read

0

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How Brands Can Use Athlete-Influencers To Sell More Merchandise

How Brands Can Use Athlete-Influencers To Sell More Merchandise

Sohil Srivastava

Feb 212 min read

0

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Why Tech Brands Are Investing in Athlete Endorsements

Why Tech Brands Are Investing in Athlete Endorsements

Sohil Srivastava

Feb 203 min read

3

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The Genius Behind CRED’s Viral IPL Ad Campaigns

The Genius Behind CRED’s Viral IPL Ad Campaigns

Sohil Srivastava

Feb 203 min read

4

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The Future of OTT Ads in Sports: What Brands Need to Know

The Future of OTT Ads in Sports: What Brands Need to Know

Sohil Srivastava

Feb 203 min read

1

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How Red Bull Built the World’s Most Iconic Sports Marketing Machine

Megh Gupte

Feb 193 min read

13

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How JioCinema’s Free IPL Streaming Changed Advertising Forever

Megh Gupte

Feb 192 min read

0

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A packed IPL stadium with fans cheering, showcasing sponsor branding on jerseys, digital billboards, and in-game activations, emphasizing the engagement potential of IPL sponsorships.

How IPL Sponsorships Drive 300%+ Engagement: The Winning Formula for Brands

Megh Gupte

Feb 192 min read

5

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Athlete Collaboration vs. Influencer Marketing: What’s the Difference and Which One Works Best?

Megh Gupte

Feb 193 min read

0

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A fitness influencer testing combat sports gear in a gym, demonstrating product quality for B2B buyers like gym owners and sports retailers.

How Sports Influencers Are Driving B2B Engagement: The RDX Sports Case Study

Megh Gupte

Feb 192 min read

14

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Brentford FC players, with PensionBee’s branding prominently displayed on their jerseys. The image highlights the impact of sports sponsorships in FinTech marketing.

How FinTech Brands Are Winning with Sports Sponsorships: The PensionBee x Brentford FC Case Study

Megh Gupte

Feb 182 min read

13

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The Psychology of Fans: How Sports Loyalty Can Inspire Brand Loyalty

Megh Gupte

Feb 182 min read

1

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A determined athlete pushing through an intense training session, symbolizing perseverance, resilience, and the mindset of champions, inspired by Nike’s sports marketing campaign

Inside Nike’s “Winning Isn’t Comfortable” Campaign: A Masterclass in Sports Marketing

Megh Gupte

Feb 182 min read

6

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A dynamic IPL streaming interface on an OTT platform, showcasing live ads, regional targeting, and interactive elements designed for modern sports marketing

How JioCinema is Changing Sports Advertising: The Future of IPL on JioStar

Megh Gupte

Feb 182 min read

3

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Regional sports sponsorship in India

Why Regional Sponsorships Are a Hidden Goldmine for Brands: The Indian Success Story

Megh Gupte

Feb 182 min read

2

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How Cricketers Are Leading the Next Wave of Athlete Branding: The Virat Kohli Playbook

Megh Gupte

Feb 182 min read

3

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How Athlete Collaborations Drive Brand Engagement: The Nike x LeBron James Case Study

Megh Gupte

Feb 182 min read

14

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The Rise of Micro-Influencers in Sports Marketing: Why Brands Are Shifting Focus

The Rise of Micro-Influencers in Sports Marketing: Why Brands Are Shifting Focus

Megh Gupte

Feb 172 min read

3

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Top 5 Trends in Sports Talent Management for 2024

Top 5 Trends in Sports Talent Management for 2024

Hello Growth Heads

Jul 31, 20242 min read

41

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