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The Role of Nostalgia in Sports Marketing & Brand Storytelling
🏆 Why Nostalgia is a Game-Changer in Sports Marketing Nostalgia has always been a powerful tool in sports marketing and brand...
Megh Gupte
Mar 172 min read
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The Power of Rivalries – How Messi vs. Ronaldo Boosted Brand Engagement
🏆 How Messi vs. Ronaldo Became the Biggest Marketing Rivalry in Sports Few rivalries in sports history have captured global attention...
Megh Gupte
Mar 173 min read
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How to Maximize ROI from In-App Sports Advertising
With the rise of mobile-first sports consumption , in-app advertising has become a game-changer for brands looking to engage with highly...
Megh Gupte
Mar 173 min read
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IPL vs. ISL vs. PKL Sponsorships: Which Delivers the Best ROI for Brands?
Sports sponsorships have become a powerful marketing tool for brands looking to engage with India’s massive sports audience. The Indian...
Megh Gupte
Mar 173 min read
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The Power of Twitter & LinkedIn Sports Influencers in B2B Marketing
🏆 Why Twitter & LinkedIn Matter in B2B Sports Marketing In today’s digital-first sports marketing landscape , Twitter and LinkedIn have...
Megh Gupte
Mar 113 min read
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Uncovering the Untold Power of Athlete Endorsements: Why They Reign Supreme Over Traditional Ads!
In the fast-paced world of marketing, businesses are constantly looking for effective ways to grab their audience's attention and boost...
Megh Gupte
Mar 114 min read
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Why Consumer Electronics Brands Invest in Cricket Sponsorships
In India, cricket is more than just a sport—it’s a marketing goldmine. With over 462 million IPL viewers in 2023 and cricket accounting...
Megh Gupte
Mar 112 min read
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How Athlete Marketing Helps Apple & Samsung Dominate The Tech Industry
In the highly competitive tech industry , brands like Apple and Samsung rely on sports and athlete marketing to drive sales for their...
Sohil Srivastava
Mar 53 min read
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Why FIFA World Cup Marketing Campaigns Influence Global Trends
The FIFA World Cup is more than just a sporting event—it is a global marketing spectacle that attracts billions of viewers and some of...
Sohil Srivastava
Mar 53 min read
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Best Practices For Running Sports Ads On YouTube & Instagram
In India, sports content dominates digital platforms , with millions of fans consuming live match highlights, behind-the-scenes content,...
Sohil Srivastava
Mar 53 min read
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The ROI of In-Stadium Branding vs. Digital Sponsorships in India
In the evolving landscape of sports marketing in India , brands must choose between in-stadium branding vs. digital sponsorships to...
Megh Gupte
Mar 33 min read
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Case Study: How Puma Built a Brand Around Usain Bolt
🏆 How Puma Bet on Usain Bolt Before He Became a Global Star In 2003, Puma made a bold, high-risk sponsorship move —it signed a...
Megh Gupte
Mar 33 min read
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How Esports Influencers Are Driving Sponsorship Success
🎮 The Rise of Esports Influencers in India Esports is no longer a niche segment in India—it's a $6.7 million sponsorship market that is...
Megh Gupte
Mar 33 min read
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Why Rolex & Louis Vuitton Invest Millions In Sports Partnerships
🏆 Why Luxury Brands Invest in Sports Sponsorships Luxury brands like Rolex and Louis Vuitton don’t just sponsor sports—they integrate...
Sohil Srivastava
Feb 273 min read
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The Power of FOMO In Sports Marketing & How Brands Can Use It
🔥 Why FOMO is a Game-Changer in Indian Sports Marketing FOMO ( Fear of Missing Out ) is one of the most powerful psychological triggers...
Sohil Srivastava
Feb 273 min read
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The Secret Behind Nike’s Most Viral Athlete Ads of All Time
🏆 Why Nike’s Athlete Ads Go Viral Nike’s athlete-driven ads are more than just commercials—they are cultural moments. Whether it’s...
Sohil Srivastava
Feb 273 min read
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How Sports Sponsorships Can Increase Brand Trust & Credibility
Why Regional Sports Sponsorships Matter for Indian Brands Regional sports sponsorships are one of the most underrated yet high-impact...
Sohil Srivastava
Feb 262 min read
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How Sports Sponsorships Can Increase Brand Trust & Credibility
Sports sponsorships in India are more than just branding opportunities—they are powerful trust-building tools. When a brand aligns with a...
Sohil Srivastava
Feb 263 min read
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How Athletes Are Becoming Their Own Media Brands
Athletes are no longer just sports icons—they are content creators, media owners, and digital entrepreneurs. With the rise of social...
Sohil Srivastava
Feb 263 min read
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How Sports Podcasts Are Becoming Marketing Powerhouses
Podcasting has emerged as one of the fastest-growing content formats in sports media, offering high engagement, strong listener trust,...
Megh Gupte
Feb 253 min read
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